I am already advertising in other mediums, why should I try 160by2?
Though many advertising options are available, nowadays businesses are catching on to using SMS advertising. Here we give you the competitive advantages of SMS advertising over advertising in other media.
Television vs SMS
| Television |
SMS |
|
The cost of creating advertisement needs a large budget and has a lead-time for
production before it can be aired. |
Creative, Simple & Crisp 80 character advertisements can be created easily in
160by2. No need for big budget production. |
|
High commercial time charges. The charge for advertising for 10 seconds is Rs 1,50,000 - 4,50,000 depending on various factors. |
Very low charges for targeted advertising.
|
|
Presence of the audience is necessary |
Reaches directly to the recipient |
| The audience may not watch the ad. |
The recipient most probably reads SMS as it is attached to a personal message and
is contextual. |
| The audience may not pay attention. |
The recipient pays attention as a personal message is attached to it. |
| Though localized advertising is possible with local television channels, they are not very popular. |
You can target people of a certain geographical area. |
| TRP ratings, which measure the audience, do not give the exact figure. |
The number of SMS sent is accurate, and the advertiser knows his exact reach. |
| One cannot measure the convertibility of a TV ad. |
Convertibility can be measured with the help of 'call back', 'SMS back' and 'click the link' tools. |
| The celebrities are brand ambassadors. |
The recipients themselves are brand ambassadors. |
| The ad is watched once unless it is repeated again. |
The recipient may keep the SMS in mobile as a personal message and may read it later. |
Radio FM vs SMS
| Radio FM |
SMS |
| The listener may forget about the ad, unless it is highly effective. |
Because of the personal message the recipient most probably reads it. |
| The amount of audience for radio FM is far less. |
The number of mobile users is far more. |
| The audience may swap between many channels and may not listen to the ad. |
SMS directly reaches the recipient. |
| Most FM channels are only available in major cities. |
An SMS can reach any mobile user anywhere in India. |
| The charges for advertising for 10 seconds is Rs 500 - 1,500. |
Very low charges for targeted advertising. |
Print Media vs SMS
| Print Media |
SMS |
| A reader may not pay attention to the ad. |
The recipient reads the SMS ad as a personal message is attached to it. |
| The audience is divided among many newspapers and magazines according to their interest. |
An SMS ad directly reaches the recipient. |
| It is difficult to track the response to an ad. |
The response rates can be easily tracked. |
| Downloading applications is not possible. The readers requesting for more information and getting it is a difficult process. |
The recipient can download applications or request for more information by using options like call back or SMS back. |
| In case of newspapers the charges for advertising are Rs 1,000 - 5,000 per sq. cms. In case of magazine ads the charges are Rs 4,00,000 - 6,30,000 for full page color ad. |
Very low charges for targeted advertising. |
Online Advertising Vs SMS
| Online |
SMS |
| The advertisement generally gets lost in cluttered space of a webpage. It should be really catchy for attracting attention. |
Reaches directly to the recipient |
| The users swap across many websites and may not pay attention to your ad |
The recipient most probably reads SMS |
| Charges for advertising on internet are Rs 35,000 - 2,35,000. |
Very low charges for targeted advertising. |