Sms Marketing | Sms Advertisement | Sms advertisement in India | Sms marketing strategies|
Conversion rate to Sms marketing | Setting up Sms Marketing
What is SMS Marketing?
Sms has a grown as a reliable, effective and popular means of communication. Advertising through sms has many advantages - it is personalized, targeted and interactive. Sms marketing or sending advertisements via sms, is a tool which can help in increasing your revenues. It can inform people about your products and service in a personal way, without disturbing them.
160by2, which has about 4.8 million registered users, provides you with a unique opportunity to reach a number of people. Sms marketing through 160by2 is an effective way to reach the desired targeted segments with text advertisements.
Sms Advertisement
An sms advertisement is an ad sent via sms. As there are more than 362 million users of mobile phones in India, sms advertisement can help you to reach a wide spectrum of customers. Moreover, the advertisement is more likely to be read, as it is short and crisp.
160by2 is a unique service where the users choose to carry sms advertisement in their personal sms. In exchange, the users get to send their sms for free. There are about 160 characters in a standard sms. 160by2 works by offering the users 80 characters to type in their sms, the remaining 80 characters are for the advertisers to send their context-based, targeted advertisements.
Sms advertisement in India
According to TRAI, an average Indian sends 29 sms per month - this shows the potential of sms advertisement in India. Sms advertisements have a low cost and high impact, they add a personal touch and they are growing to be an effective advertising medium.
Through 160by2, you can reach a large audience all over India without worrying about sending unsolicited messages. In fact, 160by2 has more than 300 million user-generated sms sent till date. So, if you are thinking about sms advertisement in India, think 160by2.com.
Sms marketing strategies
Sms marketing can be in the form of a tagline for brand awareness, special offers, and discount coupons. Each user of 160by2 is a brand ambassador for your product. These sms marketing strategies are controlled by the advertiser. Food products, consumer electronics, vehicles, travel products can all be advertised through sms marketing.
When you choose 160by2.com, your sms marketing strategies would be effective as you can reach your desired targeted segments. You would be able to target a group customers based with contextual-based advertisements.
Conversion rate to Sms marketing
Research shows that conversion rate to sms marketing is higher than email, direct mail, or traditional marketing campaigns. How is this possible? This is because about 94% of sms are read by people, 75% messages are read instantly, more than 60% of people can recall the sms marketing campaigns. The success rate of permission-based sms marketing is about 25% more than direct mail. 160by2 has a large number of users and is permission-based; and it follows that its conversion rate to Sms marketing is also high.
How to Set up Sms Marketing?
To set up sms marketing in 160by2.com, you would have to name your ad, select the areas where you would like to send the ad, choose the timing of the ad and give us the total budget you would like to spend. Once you set up an sms marketing with 160by2, you can be assured of a targeted reach and increased awareness of your product/service. Irrespective of your budget or the size of your business, 160by2 provides you with a great marketing opportunity.
More..
- Why 160by2?
- 160by2 Vs Other Ad Channels?
- Starter's Guidelines
- Keyword: What Is It?
- Making Your Ad
- Ad Performance
- Cost and Payments
- sms-advertisement-basics